About PRNutshell

Press Release in a Nutshell is a powerful new press release service utilizing a proprietary system to fuse the best SEO strategies for search engines with the latest in social media technology to develop maximum exposure and credibility for your own website and business.

Today, almost everything big on the internet is in outline or summary format. Whether it is a "status update" on Facebook, a "comment" on MySpace, "sharing an update" on LinkedIn or using Twitter to let people know "what’s happening".

Everything except for press releases that is!

Until now.

How PRNutshell.com works:

  1. Publish your article on your own website or in your own blog.
  2. Register with PRNutshell.com for your FREE user account
  3. Submit an outline, summary or nutshell of your press release to www.PRNutshell.com. Make sure you include all the best keywords in your summary
  4. Link the Press Release in a Nutshell article to the unique URL on your own website or blog.

What Happens Then?

The search engines will see the story on the www.prnutshell.com website due to our high visibility and the ever increasing amount of new content that is displayed there. They will follow the link you provided with your PRNutshell article back to your own website or blog [called an inbound link] and then read the full story on your website.

The more articles you provide, the more credibility you develop for your website or blog. The more credibility you build the higher the PageRank and the more regularly the search engines will return to your website.

As a bonus, the more articles you provide also helps create a loyal following amongst internet users and you are often then portrayed as an expert in your field.

Journalists and free lance writers may seek your input or advice when they are writing any articles within your field. They may even re-print your entire article, with your permission, as part of their story. They should definitely give you credit for the information and provide links back to your website in their story.


  1. One way linking [a link from www.prnutshell.com to www.yourwebsite.com] helps build page rank and credibility for your website or blog.
  2. Your existing website customers have the opportunity to read your news first.
  3. Search engines love new content.
  4. As you continue to add content to your website you give your customers and the search engines more reason to come back.
  5. You can link your press release automatically to your facebook and twitter accounts, giving your subscribers to these services instant knowledge of and access to your new content.

Why Does This Work!

It makes sense to place all new content on your own website or blog to retain the credibility of your website with the search engines and your customers. Search engines love new content.

What Google wants, Google gets!

Given Google’s dominance over the search engine market, it is just plain good common sense to design your web site around the criteria that they require.

If you do, I can almost promise you that this will set you apart from your competitor’s websites. After all, "common sense isn’t all that common".

The Top 3 Google Suggestions for your Website are:

  1. Build Great Content
    In their webmaster tools, Google states, "Give visitors the information they're looking for. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site."

  2. In-bound Linking
    One way linking helps build credibility. Google states "Make sure that other sites link to yours. Links help our crawlers find your site and can give your site greater visibility in our search results. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"."

  3. Don’t Duplicate Articles
    Search engines however do not like duplicated stories, so placing the same story, word for word on a press release website and your own website is bad for business. See Google Webmaster Tools where they state "Don't create multiple copies of a page under different URLs."

Generally the major press release websites have high rankings with the search engines, in part due to the ever increasing amount of new content that they contain.

While you may still get good exposure using these methods, you are definitely missing out on an opportunity to develop credibility for your own business and website.

If you use the traditional route for your press release, the reality is that you only add to the credibility of the press release website that you have used, a wasted opportunity.

So, by placing your PR Nutshell on the www.prnutshell.com website you still get all the power of a traditional press release, the benefits of an inbound link to your own website, PLUS you retain all the great content of the article on your website.

As an added bonus, you have also fulfilled everything that Google recommends for your website.

So, when you have something to say or an announcement to make why would you even consider placing that article anywhere but on your own website. And of course using www.PRNutshell.com to bring it to the world.


The search engines will see the article on the www.prnutshell.com website, due to our high ranking and they will follow the link to see the full article published on your website.

It is a Win/Win for your business, with high visibility on the www.prnutshell.com website while building better credibility for your own website.

Our Services

PRNutshell has three [3] levels of service for Press Releases.

  1. Free Press Release
  2. Single Coupon US$14.95 with additional features. A single coupon is purchased and can be used for one press release. There is no limit to how many coupons you can buy.
  3. 12 month Subscription US$149.95 with all the features and unlimited releases.